Tuesday, October 12, 2010

Ultimate Social Persuasion Device

In the near future, all citizens will wear a centrally-controlled, super iPhone that tracks your movements and can scan everyone around you to divulge their net worth, their shopping history and their dating potential.

The so-called äppärät is an invention of Gary Shteyngart, author of the satiric novel "Super Sad True Love Story." The main character works in the post-human services industry and he falls in love with a younger woman who constantly "teens," or text chats, with her friends. Is there an äppärät in your future? Will a fictional mobile device have a cautionary impact on today's designs?

How does the apparat rank people?
So you walk into a bar, let's say I'm walking into a bar. Everyone automatically ranks me and so I'll be the seventh ugliest man in the bar, but I'll have the fourth-best credit rating so it's very exciting you know. So everyone tells me that, you know -- who I am.
It also ranks your "personality" and your attractiveness. Your personality is how extroverted you are, how much of your own personal stuff you have out there. So it's constantly -- that's what a "good personality" is -- just somebody who just constantly spews things about her or himself. That's one focus.

Then there's something, there's a kind of emote pad so if you see somebody you're attracted to, it measures your heartbeat as it goes up when you're looking at them. And that woman or man immediately knows how much you want them, and then he or she can reject you or not.

Scary!!!!!

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